Season 1
Episodes
Fear of Failure? Or fear of the consequences of failure?
Fear of Failure? Or fear of the consequences of failure? In this episode I'm talking about something that leapt out at me from a discussion about The Chimp Paradox. I was listening to The Diary of a CEO podcast from...
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PR DICTIONARY: Advertorial vs Editorial
Oh gosh... Advertorial, Editorial, what do they mean?! What do you need to know about them and, most importantly, which one do you need to be targeting as a small business?! In this bitesize episode I explain each of...
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The 5 'C's of In-House PR
Ever wondered what the benefits of DIY or 'in house' PR, rather than agency outsourcing, can be? In this episode, I talk through some of the advantages to avoiding the traditional agency model in the form of the 5 Cs:...
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How to Get Visible this September
September, New Term; can feel like a fresh start, so let's work on our visibility as we head towards Christmas! Let's use September as a time to think about fresh ways of moving your business forward. How about some...
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PR DICTIONARY: Cut Outs
What are 'cut outs' and why do you need them? The first in my PR Dictionary series, breaking down some of the lingo and helping you speak the language of PR. Cut outs are essential if you are running a product...
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Getting Visible ahead of Christmas
Now is the time to be getting into gear for Christmas when it comes to your PR activity and general visibility; I'm sharing a few pointers to get you started. This is when you need to be positioning your product or...
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What to Expect from PR Coverage
Entering the world of PR can feel like a bit of a minefield, but managing expectations and understanding what is possible can really help. PR results come in so many different shapes and sizes, that I want to give you...
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7 Reasons Why You Might Need PR
It can be tricky knowing when do get started on PR or whether it is even the right option for your business. Here, I'm sharing 7 reasons that can indicate the timing might just be right for PR. If any of these...
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5 Things Everyone Should Know About PR
Is PR still feeling a little bit of a mystery? I'm sharing 5 things that you should know and understand about PR. From what PR actually stands for to how it differs from advertising and how it can be measured.
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3 Ways to get PR Ready
If you're thinking of taking tentative steps to getting ready to embrace PR, then listen up as I'm giving you 3 ways to get PR ready!
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Common Excuses Not to do PR
In this episode I am talking through some of the most common reasons people give to avoid getting to grips with PR. Have a listen... Do any of them ring bells for you?
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PR Trends in 2021
The PR industry has changed hugely over the the last decade or so, from developments in technology and how we communicate to navigating recessions and the COVID-19 pandemic. In this episode I am exploring some of...
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