Boss Your PR Strategy

Create a PR strategy that builds trust and credibility 10x faster than a social media post ever could so that you get seen in a way that turns visibility into trust, and trust into growth.

👀 Feeling overwhelmed and burnt out by doing what you feel you ‘should’ be doing when it comes to visibility?

👀 Missing opportunities that you didn’t take because you didn’t feel you had the right ducks in a row?

👀 Feeling that you know you need to be getting in front of more people but just can't add anymore to your plate?

👀 Doing the social media tricks, chasing the viral reels, filling the funnels, dabbling with ads… but not nailing the ‘know, like and trust factor’ quickly enough?

👀 Feeling left behind by peers and mystified by the secrets to success that they seem to know and you don’t?

👀 Wanting to diversify your visibility so that it doesn’t need you to ‘show up’ on down days and in difficult periods?

👀 Feeling like you’re just sitting in an Instagram bubble of your peers , which is lovely, nurturing and supportive, but you want things to feel more expansive, to see new people, new faces and make new connections?

🤩 Liberated from the Instagram 'scroll hole'; no more despairing over sinking views on IG, time & money trickling away doing the ‘busy work’ you think is the answer thanks to a strategic approach to PR that lights you up & gets you promoting your biz with ease, alignment & efficiency?

🤩 Enjoying time off with your family because that’s what you’re work/life balance is all about and that podcast episode you recorded a few weeks ago goes live generating a flurry of sign ups to your evergreen funnel lead magnet?

🤩 Having ideal clients/customers discovering you; even when you’re not ‘ON’ - so that in your downtime those enquiries are coming in, those sales emails are pinging?

🤩 Enjoying enquiries without the hard sell, without endless hours of promo and shouting into the void, because awareness of you and your brilliance is compounding with the each and every PR result that goes live.

🤩 Being recognised; being seen as credible and feeling that you really are positioned as one of the best in your field? THE expert in your field? THE leading brand in your field?

- Landing a book deal

- Stocked in dream retailers

- Collaborating with big brands

- An expert on TV

🤩 No longer feeling on the back foot when you see the success of peers and wonder why it’s not you on that stage, on that podcast or in that magazine?

Ultimately, would you like to be exploding your reach to thousands, hundreds of thousands, millions; being seen by more of your ideal clients who just 'get' how brilliant you are?

Selling more and selling faster to these dreeeeaaamy ideal clients? 👇🏻

No more overcomplicating the process of visibility or feeling overwhelmed and burnt out by doing what you feel you ‘should’ be doing when it comes to visibility.

No more fretting because you know you need to be getting in front of more people but cant add anymore to your plate.

No more feeling left behind by peers and mystified by the secrets to success that they seem to know and you don’t.

Ready to finally feel in control of your visibility strategy and liberated from the pressure cooker of social media 'shoulds' and the stress of algorithm whims?

Ready to build robust, efficient and effective visibility habits that make reaching a broader audience as ‘autopilot’ as many other areas of your business?

Want the 'secret sauce' that gets you seen by more of your ideal clients who just 'get' how brilliant you are; that will get opportunities landing for you; and have you setting yourself apart from peers in the best way?

Hi! I’m Fiona, a PR Expert & Coach for scaling female entrepreneurs ready to unlock the power of PR & visibility.

Founder of Boss Your PR, savvy PR pro, all round small biz, female entrepreneur cheerleader and hopefully soon to be your personal PR Yoda; it’s my absolute mission to democratise PR and give every single fabulous female entrepreneur the key to unlock the magic of PR. ✨

I am here to help you scale your visibility and impact so that you can consistently increase your leads, sales AND the time you spend offline living the life you’re creating for yourself!

I’ve worked with the likes of BBC Studios, TikTok and Domestika and now I want to help you with your PR so that you move closer to the success that you and your business deserve.💫

I have simplified the PR process for you with all my years in the industry and expertise.

It's not about working harder, it's about being effective and efficient with the visibility work you’re already doing; it's about using the PR assets you already have in your business.

Creating a simple, structured PR strategy with me will guide you to new opportunities that will reach bigger audiences, with more impact than you have ever considered possible.

Even if you’re an introvert; you equate visibility with vulnerability; or just feel intimidated by PR, let this be the quiet PR revolution for your business to take control and create incredible impact.

You don't need to outsource PR. YOU are the best person to do your own PR and I am the best person to guide you.

It doesn't need to be intimidating; I'm a friendly face in PR. Borrow my boldness, let me help you find your confidence, feel safe and reassured in this community. Let me help you reach your success potential.

"

The support was the best I have had in any programme...and I have done a few! Super value for money and you supported the whole group so well that it built a genuine community.

- Maureen Adams, Executive & Career Coach

"

Fiona is a legend! Her passion and enthusiasm really brought this programme to life.

- Tonia Galati, TG Consulting

"

Your support has been insane! Honestly, you are so hands on and generous with your time. You have mountains of patience and you are brilliant at nurturing a great environment for us all to learn, connect and support each other.

- Olly Pike, Pop'n'Olly

Are you a service provider that wants to create a consistent flow of enquiries and maintain a bounty of bookings?

So was my client Maureen, who started to generate a steady flow of enquiries and signed 4 new 1:1 clients in just a month!

Before creating and implementing a PR strategy that was perfectly aligned with her business goals and could get her speaking to the most dreeeeeamy ideal clients, Maureen was dabbling in the networking spaces she felt she ‘should’ be in and trying to show up on social media in the way she felt she ‘should’ in the hope of her ideal clients finding her.

She knew she had amazing expertise and accessible, transformational offers and that she should be steadily and comfortably booked out - but the enquiries weren’t flowing.

She joined Boss Your PR Strategy to build a PR skill set and create an easy to implement PR strategy:

💥 Within 2 weeks she clarity on her messaging, was planning lead magnets and funnels, was showing up on social media with more impact & energy.

💥 Within the first month she was networking in the right spaces & generating new enquiries that felt aligned.

💥 6 weeks into the programme, she was writing a guest article and an opinion piece. Showing up in the right spaces, with the most incredible energy & placing in media outlets that spoke to her dreamy ideal client.

💥 Within a month post-programme, she signed 4 new retainer clients & continued to enjoy increased demand for her brilliance & increased revenue into her business.

💥 She has since been featured by the likes of The Homeworker, Liz Earle Wellbeing, STYLIST and The i Paper (print & online).

Are you an expert in your field who wants to stand out amongst her peers, take up space & attract dreamy clients without exhausting yourself?

So was my client Nicky (PT, Fitness Expert & founder of Nicky's Bootcamp), was able to capitalise on interest from the media with high octane coverage to set herself apart from her peers when it came to launching her new online platform.

Nicky didn't have a website when she started but investing in Boss Your PR Strategy was her catalyst moment to get serious about her business and share her expertise with the world.

As she worked through the programme with me to develop her PR skill set and build the strategic framework to support her drive for visibility, she started to commit to other areas of her business; investing in her photography and taking a leap with developing a new website and membership platform. To support this, she was able to put her expertise front and centre.

The offer of Nicky's membership platform or 1:1 PT services isn't the story for the media. The story is in her expertise.

So we packaged up her brilliance into some potent PR pitches and what were the results?

💥 She picked up coverage for her expertise in the likes of Closer & The Lady. Her expertise secured her a 3 page feature spread in Absolutely Cheshire within a month of finishing my programme.

💥 Her expertise secured her a 4 page feature spread in Women's Fitness which opened the door for more multipage features in the UK & Australia editions of the title (across print and online)

💥 Nicky has also featured in Marie Claire & Health & Wellbeing.

This level and scale of media coverage created awareness and impact around the launch of her new online platform; positioning her expertise in front of her ideal client at the right time to generate traffic to her new site, new member sign ups and increased PT enquiries!!

The best thing? She’s been able to continue this media success to remain front and centre in her industry and for her ideal clients. Her latest multi page fitness feature was in Women's Fitness this May.

Low lift, low effort but high impact results on repeat.

Are you a business owner that knows your product or service is kick ass but you feel stuck saying the same thing and promoting your offer in the same way?

Bridie was running a thriving business doing what she loves designing bespoke (& RTW) leather fashion & accessories but she was falling out of love with social media; she was feeling static with her messaging; she wanted to find new and exciting ways to reach her ideal clients and to continue to build her dream business in a way that fired her up.

She knew she was skilled, had a powerful mission and incredible product but she wanted to impact more people. She wanted to become an advocate for the values and mission that are enduring drivers for her: heritage crafts and heirloom fashion.

She joined Boss Your PR Strategy to build a PR skill set, create an easy to implement PR strategy & relight the fire to confidently champion her own brilliance & power; within the first few weeks she was re-galvanised in her mission, she realised how valuable and beautiful her story was and how aligned it could be to her mission and the bigger purpose of her business.

💥 A renewed confidence emerged: believing that her story and her perspective could be of value and of interest to the media and her audience.

💥 By the end of the first month she was lining up Christmas Gift Guide coverage for her stunning products.

💥 Just 6 weeks into the programme, she was in conversation with a journalist about a profile piece on her story as a creative entrepreneur. This piece became an interview, a photoshoot at her studio, a 3 page feature with a full front cover in The Yorkshire Post Magazine!!

“A few months ago I would never have thought this would happen!”

The piece showcased her product, told her story and gave her a platform to advocate for the impactful conversations she wants to be starting around ‘heirloom fashion’ and female success in male dominated industries.

Since this win, Bridie has perfectly blended proactive outreach and reactive PR and achieved:

💥 An interview on BBC radio

💥 A national print interview in the pipeline

💥 Multiple ‘meet the maker’ features in industry outlets

💥 Product placement media coverage

💥 Success in industry awards initiatives & more!

One of the most beautiful results?

💥 The confidence to take strategic action consistently to create a momentum that is exciting, galvanising and rippling into every element of Bridie’s business & her growing success.

**Get guaranteed visibility for your business in just 90 days instead of waiting for IG to maybe push your content out!**

Just imagine this...

🤩 You will finally stop losing hours to the scroll hole, despairing over sinking views on IG, time & money trickling away doing the ‘busy work’ they think is the answer thanks to a strategic approach to PR that lights you up & gets you promoting your biz with ease, alignment & efficiency.

🤩 You’ll be enjoying time off with your family because that’s what you’re work/life balance is all about and that podcast episode you recorded a few weeks ago goes live generating a flurry of sign ups to your evergreen funnel lead magnet

🤩 Your inbox and DMs will be pinging with people ready to work with you; without the hard sell, without endless hours of promo and shouting into the void, because awareness of you and your brilliance is compounding with each and every PR result that goes live.

🤩 You will always have what you need to send a cheeky pitch email that could throw open the door of an amazing opportunity. One email can get you a more tangible, fruitful outcome than a month of playing Insta’s ‘beat the algorithm’. What’s that phrase? The (Instagram) house always wins.🤔

🤩 Your feature in Forbes goes live; an enquiry comes through your website form… It's an absolute dream client ready to work with you. No messing. They’ve discovered you, they trust you, they know that you are the one to help them.

🤩 You have a flurry of new followers and a swath of sales coming through. It’s a feeling you’re starting to become used to but you do wonder where you’ve been mentioned this time. Was it the guest podcast appearance you’ve been anticipating going live or is it the feature in The Independent that you worked with a journalist on the other week? It’s a thrill to check your social media mentions and jump into your analytics to see what’s worked for you this time.

Boss Your PR Strategy is 6 month, dynamic group coaching programme that will see you taking action and chasing results in as little as 30 days.

Is it for you?:

Do you see any of yourself here? Even just a little?👇🏻

(If so, this programme is absolutely right for you!)

📌 The Curious Introvert

You’ve tip toed into social media. You’ve often equated visibility with vulnerability because it doesn't feel in your comfort zone. You’re scared of bothering people; you don’t feel that you can take up space; imposter syndrome rears its head and tells you ‘you’re going to be found out if you get too visible’. That little imposter syndrome gremlin has no idea what its talking about; you know it deep down and now you're ready to try something different to finally realise your success potential and do yourself and your business justice.

📌 The Social Media Whizz

You’re smashing it on social media and you’re happy with how Instagram is working for you but you aren’t done yet. You want the next level opportunities; you want to be speaking on stages, you want to be guesting on podcasts, you want to land a book deal or the next big collaboration, you want mooooore!

📌 The (Invisible) Powerhouse

You don’t doubt your brilliance. You don’t doubt your offer. You know you’re great but the problem is that there aren’t enough people out there that also know it. You’re action taking, purpose led and ready to make the moves, because you know it’s time for you to become THE Powerhouse that people can't help but know about.

📌 The Frazzled ‘Done It All’ Entrepreneur

You’ve tried everything. You’ve done the courses, the trainings, the power hours, the workshops - you could write a thesis on the many ‘shoulds’ of visibility you’ve tried and how none of them have worked as you’d hoped they would. You can’t give more time; the whims of the algorithm have taken enough from you; you’re frustrated but you feel hopeful that there is another way and that PR is the missing puzzle piece for you.

📌 The Community Building Founder

You’ve done the networking, built a community, engaged an audience but something doesn’t feel quite right. You feel trapped in an Instagram ‘bubble of peers’; which is lovely, nurturing and supportive but you want things to feel more expansive. You want to be able to break beyond the boundaries of your bubble; to meet new people, see new faces, start fresh conversations, add cold leads and sell further, wider and beyond your current community comfort zone.

Why now is the time to join me:

⏰ The longer you wait to get started, the more opportunities you're missing ⏰

If you'd have started this six months ago, you'd have a reeeeeaam of PR results in your pocket; you'd have increased your enquires, sales and client sign ups; you'd have results lined up to be going live over the next few months - podcast appearances that do the work while you take time off, magazine features that land on the coffee tables of ideal new clients while you serve current clients, collaborators introducing you to their warm audiences while you juggle your work to accommodate another sick day for a little one.

PR will give you freedom. Freedom to take time off, to juggle, to flex, to do what you love to do in the comfort of knowing that you are getting visible to your ideal clients even while you're 'off the clock'.

This is what life could look like in 2, 4 or 6 months if you join me now.

✨ The 5 Ps of a Perfect PR Strategy Trainings

so you can learn what you need to learn and set up your strategy to start increasing visibility, leads and sales for you instantly

✨ A 3-6 Month Kick Ass PR Strategy

you will create your own incredible, actionable PR Strategy with my help, review and guidance that will be a gift that keeps on giving long after the completion of the programme.

✨ Fortnightly 'Pitch-along' Group Coaching Sessions

for you to Co-work and pitch-along or opt for a hot seat coaching moment where we can solve any PR problems and workshop through ideas, inspiration and direction as needed.

✨ ‘Candy Cart’ of Bonus Trainings

that you can dip into to support your PR learning and further develop your skillset in areas such as podcasts, working with influencers and public speaking.

✨ Community

to stay connected to those who are in the same boat, cheer each other on, lift each other through struggles and be supported and guided by your PR guru.

✨ Strategy Audit & Bespoke Feedback

I will personally review your PR Strategy to get it totally on point and performing like it needs to.

✨ Pitch Email Audit & Bespoke Feedback

I will review any pitch emails and ensure that they are *chef's kiss* viiiiibes for the opportunities you want to be pitching for.

✨ Bespoke Pick ’n’ Mix Pitch Placement List

I will personally pick ’n’ mix an epic media list of journalist contacts that I think will skyrocket your visibility, eliminate all of your guesswork and make your PR activity easy and painless. (this list could be anywhere from 30-80 contacts) Tapping into my little black book and contact database means that you'll have a direct email route to the key players in the media cutting out guesswork and wasted time - having a strategy is great, having a banging pitch email is a winner but these only work effectively when you have tangible contacts, outlets and opportunities to reach out to.

✨ Real Time Media Alerts & Opportunities

You don’t have to go searching for placements, I’ll serve them from journalists to you repeatedly, directly to your inbox. You can increase your visibility and impact, without even having to leave Gmail!

✨ A Powered Up PR Present

I'll be sending you a super special gift bundle to welcome you to Boss Your PR Strategy and to celebrate the start of your PR success journey.

The 5 Ps

These are my foundational elements of a great PR Strategy that you build piece by piece through the 5 Ps Framework:

Purpose: Scene Setting & Goal Setting
Preparation: Building the PR Toolkit
Pick 'n' Mix Positioning: Where and How to PR
Precision Planning: Build your PR Strategy
Perfecting: Review, Feedback and Next Steps

The PR Asset Audit

The process of uncovering and establishing the value that is already hiding in your business - you have everything you need for great PR already there; let’s make use of it!

We'll get your content, imagery and expertise working harder for you.

The PR Pick 'n' Mix

I am always one for a food analogy and this is how I teach the avenues of visibility under the PR banner to show how you can choose the flavours and mix that feels aligned to you - enabling you to create your own perfect 'pick ‘n’ mix' that excites you, feels aligned and will speak to the right audience in the right way for your business.

‘Perfectly Pitched’ Formula & 3 Point Pitch Framework

You'll learn my ‘Perfectly Pitched’ Formula & 3 Point Pitch Framework that you can use for your business to secure PR & visibility results - one email, on repeat and taking action without feeling like you’re wasting precious time and shooting in the dark. Ever again.

The PR Bible

Your whole PR Strategy, housed in one document for you to refer back to for your first and 50th+ pitch.

Your Bespoke Media List that we have co-created so anytime you get a spare 5 minutes in your CEO day you've got someone to pitch to.
Prompts and templates to make your pitching easier and quicker so that you're never starting from a blank page.
Your Perfectly Planned action timeline that will keep you on track and keep your activity consistent.
The PR Bible works hard to keep you on track, consistent and never starting from a blank page, so that you can build visibility habits and continue to create PR results with ease.

By the end of your first 30 days you will...

🌟 Get my eyes on your messaging, pitch, and strategy so that you can kick off your time in the programme with confidence.

🌟 Know your powerful pitch angles, be clear on your valuable PR assets & know the unique approach that gets the YES!

🌟 Be pitching to BIG NAME publications like Forbes, Red and STYLIST.

🌟 And see wins like THIS ⬇️

"

I feel like PR is no longer a scary word or industry. PR is something I now have the power and understanding to tackle. Boss Your PR Strategy has provided me with a superb toolkit and I now feel there's so much opportunity!

Olly Pike, Pop'n'Olly

Just some of the results that previous cohorts have been achieving...

Fi is like the fairy godmother of PR, the past 10 weeks have been a whirlwind of incredible knowledge past on to us. The lesson were incredibly informative, a bit overwhelming at first but everything started to fall into place and flow. I came into this programme not really knowing much about PR or even how to go about pitching but as the weeks went on I felt confident and driven by Fi and the group to be reaching out to publications I'd only ever dreamed of doing. Not only do I have a strategy built for my business but I have a new fire inside of me to show up in different ways and ideas cooking in the background. I'd totally recommend the Boss You PR Strategy programme and anyone sitting on the fence- just do it! Thank you Fi!

- Bridie Rimmer, Luxe Rebel Leather Co.

I feel 100% ready to tackle my PR - not just because of the framework (which for someone who has tons of ideas, but not much order is absolutely valuable), but because of the real championing Fiona brings to the business - it's as much a course in self-belief, confidence & empowerment as it is about PR! Fiona is an energetic force who will not only have you believing you are the absolute best at what you do, but will help you to sing that message from the rooftops

- Fi Chaillier, Fitter Mother

I joined this group after struggling with PR. Fiona unpacked the process and made sense of how it might work for me, and it did! To have my content picked up by UK publications was a breakthrough for me. My evolution was built around a better writing style for pieces and a thought process for how to approach it, guided by Fiona. The group shared wins and challenges so that we all celebrated each other's success. Seeing others develop their PR was also so inspiring. Fiona is a talented and all-around lovely person who won't let you fail!

- Maureen Adams, Executive & Career Coach

Fiona has crafted an exceptional course for small businesses like me who didn't know where to start when it came to PR. She's guided me through all aspects of the industry, equipped me with a golden list of contacts and instilled a huge amount of confidence. With the new skills we were learning we saw results as early as week 4! Highly recommend to any entrepreneurs who feel stumped by advertising/marketing and need a fresh approach to levelling up their business.

- Olly Pike, Pop'n'Olly

Thank you so much Fiona for this course. You have put the confidence and tools into my hands to tackle our own PR and to help our business grow even further. Thank you!!

-Jamie Lee Birch, The Bump to Baby Chapter

I genuinely knew nothing about PR before I started this course. Fiona immediately puts you at ease and relentlessly works with you to get your business shining. I loved the relaxed but equally well structured and super informative sessions. I have all the tools to get out there and promote and grow my business thanks to Fiona.

-Tamsin White, Empower Fitness

Working with Fiona has helped my confidence to go for my goals with PR. Before I thought I would have to employ someone with the talents to get any sort of movement or opportunities in PR. Now I've realised I can give it a shot on my own! This process has been key to helping my businesses marketing. As a sole trader of a small business it’s easy to stay in your own head on basic marketing and social media. She was able to help me utilise my capabilities and improve my confidence in my online presence. She has expert knowledge in how brands should show up online. I know I will continue to work with her whenever I feel my businesses PR has lost momentum. Thank you for everything!

-Kathryn Wilson, Love Celebrants

Fiona is fricking amazing! We have been business owners for a long time and this is one of the best courses I've invested in.

Personally, I think in hindsight, the money that I've spent on this course wasn't enough. I think it was worth a lot more - the detail, the information, the knowledge that she shares is next level.

Her creativity, her flow, her mindset on this, her little black book of contacts is amazing. And I really think if you are on the fence about doing this, don't be on the fence, make this happen, find the money. It is a massive massive deal because the ways that we can show up now in business, the things that I have learned in business I never knew were possible.

It's been a brilliant course. I think it's far too cheap. So if you're on the fence, invest in this now, it is totally worth it.

- Harps Kular, Harper & Cooper Opticians

I wanted to say a huge thank you for all you've done for us. If I'm honest, I seriously underestimated what I was going to learn from this. My total lack of PR experience had convinced me this wasn't an area I'd really get to grips with or could hope to master, but you have given us such confidence and excellent guidance on how to promote ourselves positively. I feel that the balance has shifted at Pop'n'Olly and instead of mostly just reacting to negative stories, we are really enjoying spreading the good news about the work we are doing far and wide. This has had the added benefit of making us all feel really great. We have had some excellent conversations which have honed exactly how we want to explain to everyone what our vision and mission is and these conversations have brought us all closer and helped us focus on the key values of our work. I am truly surprised and very grateful for just how much this has impacted our work - it has been extremely beneficial.

- Mel Lane, Pop'n'Olly

"

You’ve honestly CHANGED THE GAME for Pop'n'Olly and for me personally, Fiona. I have left this programme feeling so inspired and empowered. Would recommend this programme to anyone reading this!! I can’t thank you enough!

Jack Lynch, Pop'n'Olly

Sign up today to take advantage of this exclusive offer:

🌟 £200 saving!

Making your investment just £1300!

🌟 PR Northstar Vision

Want to have clarity on what PR magic is possible for you from the moment you join the programme? This bonus will get my eyes on your business to give you the vision of what is possible for your PR success! My PR Northstar Vision for you (delivered via Loom) will help you goal set, narrow down the Pick 'n' Mix options that will be the best fit for you and streamline your journey to PR success.

Exclusive Offer: Boss Your PR Strategy 2025

£1,300.00 GBP

Exclusive Offer: Boss Your PR Strategy 2025 3 Payments

3 monthly payments of £433.00 GBP

Exclusive Offer: Boss Your PR Strategy 2025 6 Payments

6 monthly payments of £216.00 GBP

❓ How much time do I need to commit each week?

All the training is bitesized to work through at your own pace; by doing 1-2 hours on each of your 5 P's you'll be able to build your strategy swiftly.

Once you’ve nailed your strategy, commit as little as 1 hour a week for PR tasks and you’ll see results.

If this sounds intimidating, think about how much time you’re wasting scrolling IG weekly? Or falling into TikTok scroll-holes? Let’s replace 1 of those hours and generate leads for your business instead.

By working the fortnightly Pitch-Along sessions into your schedule (60-90 minutes); you are future proofing your PR success and baking in these time windows to work on your PR so whether your PR window becomes a 'Netflix and Pitch' session that sees you take in the latest episodes of MAFS while you pitch your story to the media or pitch yourself for podcast opportunities or it's a 'Diet Coke Break' that gives you a window in the week for your PR magic, you will find a way to make it work for you.

❓ I’m looking at investing in other things right now, why should I make PR my priority?

It is an investment but one that will reap rewards on repeat for you.

1 email, written strategically, can drastically increase your visibility - that’s FREE.

When you invest in learning social media ads = they then cost time and money to run.

When you invest in different content platforms = the creation can be a drain to keep up with.

If one email, written whilst watching Grey’s Anatomy, could generate you new leads, new customers and new clients on repeat - how much would that be worth?

❓ I'm already pretty visible and active across socials, podcasts and speaking – why do I need this programme?

I love this. I know you’re already doing some of this.

You’re showing up for your business already.

You’re doing your bit for your visibility & you don’t really want to be doing more.

You’re trying to post daily on social media.

You’re trying to send emails regularly to your mailing list.

You’re trying to stay on top of reels & video content.

This isn’t about you doing ‘more’.

We’ve all heard the phrase ‘work smarter, not harder’; but did you know it can apply to your visibility & how you show up for your business as well?

Let’s make what you’re already doing work harder for you. Let’s look at how we can make more of the content you’re creating for instagram to bag guest articles. Let’s look at getting you guesting on podcasts but with a banging CTA that drives traffic where you need it and gets visibility impacting your data and bottom line.

Let’s tweak & refine what we have. Let’s look at other avenues for reaching our target audience, generating leads & increasing sales.

➡️ It’s not about creating more content - it’s a about turning the content you have created into valuable PR Assets that are:

🌟 Easy to send to PR opportunities

🌟 Working hard for you and giving you more mileage from your efforts

🌟 Impactful and result generating

❓ What is the ROI on this programme?

A single advert or advertorial in a magazine can cost up to and over four figures for one placement in one issue in the pages that readers skim over. By investing in upskilling yourself in PR instead, you’ll be able to place yourself and your business in the editorial pages of the magazine which is the space that people actually read - at NO extra cost. You could secure multi page features, placements in countless media titles, appearances on podcasts, speaking gigs on stages… some of these opportunities will actually become an income stream for you, so your visibility and PR could actually directly earn you money as well as increasing your presence in front of your ideal clients/target audience which leads to increased sales.

Remove the ‘pay to play’ element of PR, by investing in your skillset so that you don’t have to budget any further for the visibility your business needs and deserves - your skillset will ensure that you are able to keep proving the ROI over and over by positioning you in front of ideal clients, for free, so that you can consistently sell more and sell faster.

❓ Do I need a certain number of followers on my social media? I don't know that I'm ready for PR, maybe it's something I'll do when I’ve got more followers.

Both routes can work but you have to work so much harder to build a social media following without PR. If growing a following on social media is your goal, let PR help. If you want to get into PR to unlock it's value but you don't think you have enough followers, think again.

There are plenty of PR opportunities that don't care about your follower numbers. Let me share some examples:

A photographer client, less than 1k followers = monthly column for largest regional news outlet and featured in Woman & Home.
An Executive & Career Coach, just over 1k followers = coverage in STYLIST and The i Paper.
Confidence Coach, less than 200 followers = coverage in Success.com and STYLIST.
Beauty product, less than 800 followers = front over of My Weekly and in STYLIST and Woman & Home.
Candle brand, less than 2.4k followers = featured in the Daily Express.
Fitness professional, less than 3k followers = featured in Woman & Home, Good Housekeeping, Women's Fitness etc and within 5 years now at 2.3million followers.

Have I already missed the chance for Christmas PR results?

I'm shy; how much do I have to participate?

What are the dates?

Do I need to be available at specific times for the webinars?

What if I can’t make a one or more of the sessions?

How much is it?

Is there a payment plan option?

How long will it take to complete my PR Strategy?

How will you tailor the support to everyone in the cohort?

How can I access the resources?