Doors are open for the next run of the programme - September 2024!
Learn how to build the tools and strategy for PR success.
Develop the confidence and knowledge to achieve your goals.
Gain the PR skills to generate incredible results.
This is your opportunity to create your own PR Strategy using my framework, teaching and support. From the way you tell your story, connect with the media, explore visibility opportunities and leverage PR success, this will make all the difference.
I’ll be your PR Guru, Coach & Mentor for the duration of the programme and will guide you through creating a PR Strategy that will accelerate your business success. You’re in the best hands.
We begin in September 2024 and will work together to learn, create and build your PR Strategy, confidence and skill set for five weeks. The process of creating your strategy will run alongside a programme of content and individual feedback followed by five additional weeks of group coaching.
"
You have put the confidence and tools into my hands to tackle our PR and help our business grow even further.
- Jamie-Lee, The Bump to Baby Chapter
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Your support has been insane! Honestly, you are so hands on and generous with your time. You have mountains of patience and you are brilliant at nurturing a great environment for us all to learn, connect and support each other.
- Olly Pike, Pop'n'Olly
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Fiona is a legend! Her passion and enthusiasm really brought this programme to life.
- Tonia Galati
- An entrepreneur or small business owner who doesn’t know how PR can help?
- Just using social media? Have you put all the eggs in the instagram basket and now stopped getting the same results and traction?
- Going round in circles doing the same promotional activity but not getting anywhere?
- Feeling frustrated, failing, stuck and uninspired?
- At a growth ceiling and unsure how to move forward and where to go next?
- Doubting yourself and your business? Wondering why the media would feature you or being scared to be taken seriously?
- Not knowing where or how to start when it comes to effectively PR-ing your business?
- Feeling accomplished as a business owner, in control of your PR & visibility and being in possession of the secrets of PR?
- Confident in showing up for yourself and your business beyond social media?
- Confident in taking PR action because the process has been demystified and you know you can 'do the do'?
- Confident in how to get your business, your value and your brilliance seen?
- In possession of a tailored PR Strategy to achieve this?
- In true ownership of your PR Strategy and knowing the process to rinse and repeat for each season/launch?
- Finally rid of the overwhelm and fully supported?
- Going from indecision and time wasting trying to show up, to having a structure and the confidence to make your efforts effective and efficient?
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I feel like PR is no longer a scary word or industry. PR is something I now have the power and understanding to tackle. Boss Your PR has provided me with a superb toolkit and I now feel there's so much opportunity!
Olly Pike, Pop'n'Olly
The Mission:
I am here to share the strategic PR secrets to success and to guide you in creating your own PR magic and wizardry.
JOIN NOW
Boss Your PR Strategy is a dynamic, involved 10 week programme that will see you taking action and chasing results after just 5 weeks.
✨ 5 weeks of group teaching
Week 1 - Scene Setting & Goal Setting
Week 2 - Building the PR Toolkit
Week 3 - Where and How to PR
Week 4 - Build your PR Strategy
Week 5 - Review, Feedback and Next Steps
✨ 5 weeks of continued group coaching
Weekly live coaching sessions where we will together to put your strategy into action, discuss the progress you're making, overcome hurdles, solve any issues and get you making waves in actioning your brilliant PR Strategy.
CONFIDENCE
You will develop confidence in yourself, your business and find the confidence to achieve great PR results.
KNOWLEDGE
You'll learn all you need to know to create a PR Strategy tailored to your business needs and how to take PR action.
SUPPORT
I will be supporting you at every stage of the programme to nurture you out of your comfort zone when it comes to PR.
COMMUNITY
Spaces are limited so that we can create a safe space community to support you through the programme and beyond.
MOTIVATION
With the knowledge, support and a PR Strategy you'll be galvanised when it comes to achieving the results that you and your business deserve.
POWER
You are in control of your PR and you will have the power to achieve results and accelerate your business success.
"
You’ve honestly CHANGED THE GAME for Pop'n'Olly and for me personally, Fiona. I have left this programme feeling so inspired and empowered. Would recommend this programme to anyone reading this!! I can’t thank you enough!
Jack Lynch, Pop'n'Olly
5 WEEKLY LIVE SEMINARS
These will be our training sessions where I share what you need to know in order to build and effectively implement your own brilliant PR Strategy.
5 WEEKLY GROUP COACHING SESSIONS
I will be hosting a session each week for group coaching. We can work through any hurdles, I will support you in starting to action your strategy and we can learn from each other as you all work to achieve PR results.
Q&A OPPORTUNITY
Questions can be asked at any point via the forum or to me on email but I will also go live to answer questions throughout the programme.
COMMUNITY FORUM
The programme will be hosted/shared via Kajabi, within which you will have access to a community forum for your cohort so that you can support and be supported amongst fellow 'students'.
INDIVIDUAL FEEDBACK
As you start pulling together the elements of your PR Strategy I will work with you to provide support and individual feedback to ensure your strategy will work perfectly for you.
INDEFINITE ACCESS
You’ll have indefinite access to your unique cohort’s online resources where you can revisit the seminars, replay the presentations and refresh your knowledge as often as you like.
3 MONTHS FREE ACCESS TO THE PR SPOTLIGHT
I'll be granting you access to The PR Spotlight Membership for 3 months as part of your investment in Boss Your PR Strategy. I will be opening this offer up in the second phase of this group programme.
A WELCOME GIFT
I'll be sending you a curated gift to welcome you to Boss Your PR Strategy and to mark the beginning of a very exciting journey together.
Hi, I'm Fiona. I'm an award winning PR Expert & Coach.
I help female entrepreneurs grow their businesses through savvy and powerful PR.
I am the founder of Boss Your PR and the creator of this new group programme, Boss Your PR Strategy.
I have worked in PR for over a decade, trained with The PR Academy and spent 6 years building and running my own agency. I have worked with the likes of The BRIT Awards and Go Compare, have placed coverage in media including VOGUE, ELLE, Stella, STYLIST, Sunday Times Style, Red, The Telegraph and put product on celebrities from Lady Gaga to Pixie Lott and Lucy Watson. Now I am here to share what I know with you.
I have created a course with Domestika, worked with BBC Studios, spoken for the likes of MODA, Enterprise Nation, Top Drawer and Harrogate Home & Gift as well as writing for the outlets including Pure London and Jewellery Focus and I am on a mission to get YOU visible.
Fiona has crafted an exceptional course for small businesses like me who didn't know where to start when it came to PR. She's guided me through all aspects of the industry, equipped me with a golden list of contacts and instilled a huge amount of confidence. With the new skills we were learning we saw results as early as week 4! Highly recommend to any entrepreneurs who feel stumped by advertising/marketing and need a fresh approach to levelling up their business.
- Olly Pike, Pop'n'Olly
Thank you so much Fiona for this course. You have put the confidence and tools into my hands to tackle our own PR and to help our business grow even further. Thank you!!
-Jamie Lee Birch, The Bump to Baby Chapter
I genuinely knew nothing about PR before I started this course. Fiona immediately puts you at ease and relentlessly works with you to get your business shining. I loved the relaxed but equally well structured and super informative sessions. I have all the tools to get out there and promote and grow my business thanks to Fiona.
-Tamsin White, Empower Fitness
Working with Fiona has helped my confidence to go for my goals with PR. Before I thought I would have to employ someone with the talents to get any sort of movement or opportunities in PR. Now I've realised I can give it a shot on my own! This process has been key to helping my businesses marketing. As a sole trader of a small business it’s easy to stay in your own head on basic marketing and social media. She was able to help me utilise my capabilities and improve my confidence in my online presence. She has expert knowledge in how brands should show up online. I know I will continue to work with her whenever I feel my businesses PR has lost momentum. Thank you for everything!
-Kathryn Wilson, Love Celebrants
Fiona is a legend! Her passion and enthusiasm really brought the programme to life and made the time fly by. It was fun as well as really informative. It was clear Fiona had put a lot of work into preparing the content and made sure that it was helpful and logical.
- Tonia Galati, TG Consulting
I wanted to say a huge thank you for all you've done for us. If I'm honest, I seriously underestimated what I was going to learn from this. My total lack of PR experience had convinced me this wasn't an area I'd really get to grips with or could hope to master, but you have given us such confidence and excellent guidance on how to promote ourselves positively. I feel that the balance has shifted at Pop'n'Olly and instead of mostly just reacting to negative stories, we are really enjoying spreading the good news about the work we are doing far and wide. This has had the added benefit of making us all feel really great. We have had some excellent conversations which have honed exactly how we want to explain to everyone what our vision and mission is and these conversations have brought us all closer and helped us focus on the key values of our work. I am truly surprised and very grateful for just how much this has impacted our work - it has been extremely beneficial.
- Mel Lane, Pop'n'Olly
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I’m so glad I’ve found YOU! Thank you so much, Fiona.. you’re amazing at what you do. My mind is literally buzzing!!
Nicky McBurney, Nicky's Bootcamp
Enrol today on this mighty group programme and take the first step to PR success in 2024!
I'm just starting out, is Boss Your PR Strategy right for me?
I'm shy; how much do I have to participate?
Are you screening applicants?
What's the cancellation policy?
Do I need to be available at specific times for the webinars?
How much is it?
Is there a payment plan option?
What are the dates?
What if I can’t make a one or more of the sessions?
Is any of the course in fb? I’m not on there anymore
Will it take 10 weeks to complete my PR Strategy?
How will you tailor the support to everyone in the cohort?
Is membership of The PR Spotlight included?
How can I access the resources?
Want to know more?
Let's chat. Pop me a message with any questions about the Boss Your PR Strategy programme and we can liaise via email or book a discovery call!
