The 5 Ps of a Perfect PR Strategy trainings so you can learn what you need to learn and set up your strategy to start increasing visibility, leads and sales FOR you instantly

Weekly Pitch-along Calls, once you’ve got your strategy you can join the weekly calls to work alongside me as you put your brilliant PR pitches out there. 

Bespoke Pick’n’Mix Pitch Placement List - I will personally pick’n’mix an epic media list that I think will skyrocket your visibility and eliminate all of your guesswork. 

Bespoke Feedback - I will personally review your PR Strategy to get it totally on point and review any pitches before you send them so you can maximise their impact. 

Real-Time Media Alerts - you don’t have to go searching for placements, I’ll serve them to you repeatedly directly to your inbox. You can increase your visibility and impact, without even having to leave Gmail!

Real-Time Feedback and Support - The community platform allows you to post enquiries in-between our sessions when you need or want extra support or feedback.  

Learn how to build the tools and strategy for PR success.
Develop the confidence and knowledge to achieve your goals.
Gain the PR skills to generate incredible results.

This is your opportunity to create your own PR Strategy using my framework, teaching and support.  From the way you tell your story, connect with the media, explore visibility opportunities and leverage PR success, this will make all the difference.

I’ll be your PR Guru, Coach & Mentor for the duration of the programme and will guide you through creating a PR Strategy that will accelerate your business success. You’re in the best hands.

We begin in February 2025 and will work together to learn, create and build your PR Strategy, confidence and skill set for five weeks. The process of creating your strategy will run alongside a programme of content and individual feedback followed by five additional weeks of group coaching.

"

The support was the best I have had in any programme...and I have done a few! Super value for money and you supported the whole group so well that it built a genuine community.

- Maureen Adams, Executive & Career Coach

"

Fiona is a legend! Her passion and enthusiasm really brought this programme to life.

- Tonia Galati

"

Your support has been insane! Honestly, you are so hands on and generous with your time. You have mountains of patience and you are brilliant at nurturing a great environment for us all to learn, connect and support each other.

- Olly Pike, Pop'n'Olly

  • An entrepreneur or small business owner who doesn’t know how PR can help?
  • Just using social media? Have you put all the eggs in the instagram basket and now stopped getting the same results and traction?
  • Going round in circles doing the same promotional activity but not getting anywhere?
  • Feeling frustrated, failing, stuck and uninspired?
  • At a growth ceiling and unsure how to move forward and where to go next? 
  • Doubting yourself and your business? Wondering why the media would feature you or being scared to be taken seriously?
  • Not knowing where or how to start when it comes to effectively PR-ing your business?
  • Feeling accomplished as a business owner, in control of your PR & visibility and being in possession of the secrets of PR? 
  • Confident in showing up for yourself and your business beyond social media?
  • Confident in taking PR action because the process has been demystified and you know you can 'do the do'?
  • Confident in how to get your business, your value and your brilliance seen?
  • In possession of a tailored PR Strategy to achieve this?
  • In true ownership of your PR Strategy and knowing the process to rinse and repeat for each season/launch? 
  • Finally rid of the overwhelm and fully supported?
  • Going from indecision and time wasting trying to show up, to having a structure and the confidence to make your efforts effective and efficient?

"

I feel like PR is no longer a scary word or industry. PR is something I now have the power and understanding to tackle. Boss Your PR has provided me with a superb toolkit and I now feel there's so much opportunity!

Olly Pike, Pop'n'Olly

The Mission:

I am here to share the strategic PR secrets to success and to guide you in creating your own PR magic and wizardry. 

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Boss Your PR Strategy is a dynamic, involved 10 week programme that will see you taking action and chasing results after just 5 weeks.

 

✨ The 5 Ps of a Perfect PR Strategy Training

Week 1 - Purpose: Scene Setting & Goal Setting

Week 2 - Preparation: Building the PR Toolkit

Week 3 - Pick 'n' Mix Positioning: Where and How to PR

Week 4 - Precision Planning: Build your PR Strategy

Week 5 - Perfecting: Review, Feedback and Next Steps

 

✨ 5 Weekly Pitch-along Group Coaching Sessions

Weekly live coaching 'Weekly Pitch-along' sessions where we will together to put your strategy into action, discuss the progress you're making, overcome hurdles, solve any issues and get you making waves in actioning your brilliant PR Strategy.

CONFIDENCE

You will develop confidence in yourself, your business and find the confidence to achieve great PR results.

KNOWLEDGE

You'll learn all you need to know to create a PR Strategy tailored to your business needs and how to take PR action.

SUPPORT

I will be supporting you at every stage of the programme to nurture you out of your comfort zone when it comes to PR.

COMMUNITY

Spaces are limited so that we can create a safe space community to support you through the programme and beyond.

MOTIVATION

With the knowledge, support and a PR Strategy you'll be galvanised when it comes to achieving the results that you and your business deserve.

POWER

You are in control of your PR and you will have the power to achieve results and accelerate your business success.

"

You’ve honestly CHANGED THE GAME for Pop'n'Olly and for me personally, Fiona. I have left this programme feeling so inspired and empowered. Would recommend this programme to anyone reading this!! I can’t thank you enough!

Jack Lynch, Pop'n'Olly

The 5 Ps of a Perfect PR Strategy

5 weekly trainings covering the 5 Ps of creating and building the Perfect PR Strategy so you learn what you need to learn and can set up your strategy to start increasing visibility, leads and sales for your business instantly.

Weekly Pitch-along Calls

Once you’ve got your strategy you can join the weekly group coaching calls to work alongside me as you put your brilliant PR pitches out there. We can work through any hurdles as you put your Strategy into action and you work to achieve PR results.

A 3-6 Month Kick Ass PR Strategy

You will create your own incredible, actionable PR Strategy with my help, review and guidance that will be a gift that keeps on giving long after the completion of the programme.

Bespoke Feedback

I will personally review your PR Strategy to get it totally on point and review any pitches before you send them so you can maximise their impact. 

Bespoke Pick’n’Mix Pitch Placement List

I will personally pick’n’mix an epic media list of journalist contacts that I think will skyrocket your visibility, eliminate all of your guesswork and make your PR activity easy and painless. You'll have a direct email route to the key players in the media.  

Real-Time Feedback and Support

Our community platform in Kajabi allows you to post enquiries in-between our sessions when you need or want extra support or feedback.  

Real-Time Media Alerts

You don’t have to go searching for placements, I’ll serve them from journalists to you repeatedly, directly to your inbox. You can increase your visibility and impact, without even having to leave Gmail!

A Powered Up PR Present

I'll be sending you a super special gift bundle to welcome you to Boss Your PR Strategy and to celebrate the start of your PR success journey.

Hi! I’m Fiona, a PR Expert & Coach for scaling female entrepreneurs ready to unlock the power of PR & visibility.

Founder of Boss Your PR, savvy PR pro, all round small biz, female entrepreneur cheerleader and hopefully soon to be your personal PR Yoda; it’s my absolute mission to democratise PR and give every single fabulous female entrepreneur the key to unlock the magic of PR. ✨

I am here to help you scale your visibility and impact so that you can consistently increase your leads, sales AND the time you spend offline living the life you’re creating for yourself!

I’ve worked with the likes of BBC Studios, TikTok and Domestika and now I want to help you with your PR so that you move closer to the success that you and your business deserve.💫 

Just some of the results that previous cohorts have been achieving...

 
 
 
 
 
 

Fi is like the fairy godmother of PR, the past 10 weeks have been a whirlwind of incredible knowledge past on to us. The lesson were incredibly informative, a bit overwhelming at first but everything started to fall into place and flow. I came into this programme not really knowing much about PR or even how to go about pitching but as the weeks went on I felt confident and driven by Fi and the group to be reaching out to publications I'd only ever dreamed of doing. Not only do I have a strategy built for my business but I have a new fire inside of me to show up in different ways and ideas cooking in the background. I'd totally recommend the Boss You PR Strategy programme and anyone sitting on the fence- just do it! Thank you Fi!

- Bridie Rimmer, Luxe Rebel Leather Co. 

I feel 100% ready to tackle my PR - not just because of the framework (which for someone who has tons of ideas, but not much order is absolutely valuable), but because of the real championing Fiona brings to the business - it's as much a course in self-belief, confidence & empowerment as it is about PR! Fiona is an energetic force who will not only have you believing you are the absolute best at what you do, but will help you to sing that message from the rooftops

- Fi Chaillier, Fitter Mother

I joined this group after struggling with PR. Fiona unpacked the process and made sense of how it might work for me, and it did! To have my content picked up by UK publications was a breakthrough for me. My evolution was built around a better writing style for pieces and a thought process for how to approach it, guided by Fiona. The group shared wins and challenges so that we all celebrated each other's success. Seeing others develop their PR was also so inspiring. Fiona is a talented and all-around lovely person who won't let you fail!

- Maureen Adams, Executive & Career Coach

Fiona has crafted an exceptional course for small businesses like me who didn't know where to start when it came to PR. She's guided me through all aspects of the industry, equipped me with a golden list of contacts and instilled a huge amount of confidence. With the new skills we were learning we saw results as early as week 4! Highly recommend to any entrepreneurs who feel stumped by advertising/marketing and need a fresh approach to levelling up their business.

- Olly Pike, Pop'n'Olly

Thank you so much Fiona for this course. You have put the confidence and tools into my hands to tackle our own PR and to help our business grow even further. Thank you!!


-Jamie Lee Birch, The Bump to Baby Chapter

I genuinely knew nothing about PR before I started this course. Fiona immediately puts you at ease and relentlessly works with you to get your business shining. I loved the relaxed but equally well structured and super informative sessions. I have all the tools to get out there and promote and grow my business thanks to Fiona.

-Tamsin White, Empower Fitness

Working with Fiona has helped my confidence to go for my goals with PR. Before I thought I would have to employ someone with the talents to get any sort of movement or opportunities in PR. Now I've realised I can give it a shot on my own! This process has been key to helping my businesses marketing. As a sole trader of a small business it’s easy to stay in your own head on basic marketing and social media. She was able to help me utilise my capabilities and improve my confidence in my online presence. She has expert knowledge in how brands should show up online. I know I will continue to work with her whenever I feel my businesses PR has lost momentum. Thank you for everything!

-Kathryn Wilson, Love Celebrants

Fiona is fricking amazing! We have been business owners for a long time and this is one of the best courses I've invested in.  

Personally, I think in hindsight, the money that I've spent on this course wasn't enough. I think it was worth a lot more - the detail, the information, the knowledge that she shares is next level.  

Her creativity, her flow, her mindset on this, her little black book of contacts is amazing. And I really think if you are on the fence about doing this, don't be on the fence, make this happen, find the money. It is a massive massive deal because the ways that we can show up now in business, the things that I have learned in business I never knew were possible.

It's been a brilliant course. I think it's far too cheap. So if you're on the fence, invest in this now, it is totally worth it.

- Harps Kular, Harper & Cooper Opticians

I wanted to say a huge thank you for all you've done for us.  If I'm honest, I seriously underestimated what I was going to learn from this. My total lack of PR experience had convinced me this wasn't an area I'd really get to grips with or could hope to master, but you have given us such confidence and excellent guidance on how to promote ourselves positively.  I feel that the balance has shifted at Pop'n'Olly and instead of mostly just reacting to negative stories, we are really enjoying spreading the good news about the work we are doing far and wide.  This has had the added benefit of making us all feel really great.  We have had some excellent conversations which have honed exactly how we want to explain to everyone what our vision and mission is and these conversations have brought us all closer and helped us focus on the key values of our work.  I am truly surprised and very grateful for just how much this has impacted our work - it has been extremely beneficial.

- Mel Lane, Pop'n'Olly

"

I’m so glad I’ve found YOU!  Thank you so much, Fiona.. you’re amazing at what you do. My mind is literally buzzing!!

Nicky McBurney, Nicky's Bootcamp 

Have you got questions about the programme? Let's chat... 

Book a discovery call or pop me an email to [email protected]